A person who buys and uses the goods that is sold at a retail outlet is termed as a Consumer. Based on the usage of goods by the Consumer the latter visits the concerned retail outlet for more. The profit of retailing business is highly dependent on the user of the goods.
The making and breaking of a business is precariously balanced on the satisfaction of the Consumer. Technically speaking a hairline difference exists between the customer and the Consumer. A customer is the buyer of goods. He comes to a retail shop chooses the desired item and pays the price.
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