Producers

Generally production is done keeping in mind the needs of the consumers and customers, their ever changing tastes, the location, transportation and tariff problems.

Generally the farmers act as the producers in case of vegetable production. Producers have to take care about the quality along with the quantity. They have to be careful about decay and damage of their production which might result in heavy loses.The decay is often the consequences of refrigeration problem or even problem of proper storage. Sometimes decay may be the result of non availabily of the consumers.

The emergence of supermarkets and market employers, rise in cost production, trade liberlization have threatened the position and survival of the producers especially the farmers. This is mainly because of the lack of link between the farmers and the market and the private sectors. In order to ensure quality production and smooth functioning of the retail market government should make an attempt to establish a link between the farmers and the market. Moreover a close cooperation among the retail suppliers should be encouraged.

Sometimes the farmers or even the artisans who act as the producers directly sell their goods to the consumers and the customers. In the Indian scenario we find instances of numerous producers who also operate as sellers.These producers sometimes move from door to door of the consumers in order to sell their goods or sometime make arrangement for shops in their neighborhood.

Producers generally pass on the production to the other members of the retail business namely the importer, wholesaler, customers, consumers and retailers. Whether it is clothing or accessory store,department store, distance retailing or door to door retailing producers play a vital role in these regard.